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Search Engine Optimization, or SEO, is the process of increasing the visibility of your website in organic search results. The term “organic” is used here to distinguish from paid search results.

Major search engines, like Google, Bing, and Yahoo, rank websites based on specific parameters. Website owners incur no cost during this process. By optimizing your website and boosting your rankings in search engine results, you will gain greater visibility and visitor traffic to your website will increase.

Ranking factors, which are the parameters that search engines use to “judge” websites, include keyword density, content quality, engagement, brand recognition, domain authority, and more.

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